Campaign Illustration | Year 3 | University Project

For this project, I developed an illustrated social media campaign for Bumble For Friends, focusing on creating engaging visuals that foster connection through friendship. The brief required content tailored for social media advertising, as well as the design of an A3 poster, all executed exclusively in Adobe Illustrator.

The campaign tagline, “Find Your Kinda People,” captures the idea of discovering a sense of belonging and building meaningful social circles through the app. My visual approach reflected Bumble’s friendly and inclusive tone, using illustration to create a warm, approachable aesthetic that resonates with its audience.

A key focus of the project was adaptability. I structured my working files to be clean, organised, and easily editable, ensuring the designs could be efficiently updated or expanded across different formats. This approach supported both consistency and collaboration, aligning the campaign across digital and print deliverables while maintaining a cohesive brand identity.